Customer Relationship Management (CRM)

CRM is a software solution that manages all interactions between a company and its customers in a single database where the company's users access the central tool with their personal user ID which defines their authorisation role.

Managing all data about customers, providers, products, services, and any related transaction in one place allows to better understand the needs of clients and anticipate them. All data about contacts, products & services, and their transactions being stored in one central place, allows for the users of CRM to access the data and anticipate the next steps understanding the history of each element.

Nowadays CRM has become a very wide concept whereas it goes beyond the management of customers and the interactions with the same, it also handles the internal management of the company, their web presence and all needs for digital marketing: one solution that does it all.

Thanks to a good CRM that's made for Real Estate from the ground up, you can control all actions carried out on clients or potential customers, manage portals and websites, internal staff, and control commercial actions leading to a better focus and follow-up, resulting in a tight commercialisation cycle which is guided and documented.

Companies that use CRM solutions generate more sales opportunities, streamline management, with updated budgets in real time and optimised best business sales processes. Therefore companies that use CRM can make better targeted segmentations, and benefit from the information for a potential customer service and after-sales service.