The need for verticalisation of CRM solutions is key to the practical use and success of a real estate business since the way clients, collaborators, products and services are dealt with in this vertical is very particular.

More than in many other verticals, real estate is a volatile market in many places worldwide, with extremely high competition in a great deal of those markets, and often saturated with real estate agencies that are after the same clients and representing the same products. The need for distinguishing the services and products for a real estate business are the key to obtaining the clients for whom it's a maze to find the right partner in the market of their interest, especially since often that's far away from where they reside.

With the internet being a blessing  to do in depth research of a future purchase or rental, it's at the same time a curse for both clients and real estate businesses alike as supply is plenty whereas often it's very hard to distinguish pros from amateurs, as to whom contact for the identical property in offer.

Communicating properly the real estate business' identity, services levels and products can be a challenge when not possessing the tools to effectively reach their target markets. Therefore real estate CRM must go beyond the conventional functions and extend to integrating with various websites and property portals. Such integrations need to go beyond the automatic exportation of properties whereas a bi-directional connection enables the auto-importation & creation of potential clients or leads.

Real estate is also a very broad term covering many property types (residential, commercial, industrial, etc.) and transaction types (resales, sales of new constructions, commercialisation of projects, residential long term rentals as well as holiday rentals requiring an integrated booking system, management of cleanings & maintenance, commercial leases, etc.).

Furthermore the real estate industry is in constant and rapid evolution catching up with the backlog on other industries, especially in the technology and automation areas. Making the right choice for the CRM solution & business partner greatly impacts the future growth & development of the real estate business itself. New trends and changes in markets must be flexibility dealt with in the CRM solution and its support structure.

OptimaSys greatly addresses all these elements (and many more) through its innovative Optima-CRM solution for real estate agencies & promotors. Besides its far advanced technologies used, broad basis of real estate types & transaction types, it offers an all-in-one solution covering all possible technology & digital marketing needs. Besides the CRM solution, businesses count on OptimaSys for all their websites, email, and digital marketing needs such as SEO, SEM and social media management.