Here are merely 10 reasons or examples as to WHY you need an innovative CRM solution. Ask yourself:

  1. Does my business consist of at least 2 persons? If yes, you need to make data available in a central manner whereas CRM is likely the right answer.
  2. Do I want to be able to compete with the many competitors my target clients can find online? If yes, you need a CRM that handles your online presence better than most of your competitors do.
  3. Does my company commercialise more than 25 properties, whether own listings or from other agencies? Quantity is almost irrelevant as from a small number of properties you'll need to manage them centrally.
  4. Do I import properties from colleagues or portals into my commercialisation portfolio? If so you need a CRM system that allows for such automated importations to centrally store all properties to commercialise as all are your own listings to the outside world.
  5. Do I publish properties to my website & other webs like property portals? Being able to automatically publish your properties not only in your own website, but also in the many portals available, you need your main management tool to do this by itself + pull in leads from website & portals automatically (no emails copy/paste operations).
  6. Do I typically close on a sale in the first contact or is it a longer process? 99% of all sales are the result of often an extended process that can take months and even years in some cases. Managing and staying on top of all details for the many potential clients you deal with require an intelligent real estate CRM solution.
  7. Is capturing new listings important for me? Unless you commercialise strictly other agencies properties for a fraction of the commission, capturing properties is essential and you need a smart CRM solution that handles this part of your business too. New technologies are available to outsmart your competitors as applied in Optima-CRM.
  8. Do I need relevant information available wherever I am? A central database of information must be accessible from any place, any device at any time. Having access by PC, tablet and smartphone must be a smooth experience and provide the relevant information and accesses. With optima-CRM for example you can list new properties straight from the iOS/Android app on your smartphone, saving you lots of time, paperwork and potential also from errors/forgetting.
  9. Do I need to save time for the more important things? Automation of activities is essential as to save time and to make sure nothing gets forgotten. With Optima-CRM's Event Sequences you pretty much guarantee that you nor your staff ever again 'forgets' a step in the process resulting in the loss of a client.
  10. Do I need to manage sales, rentals & holiday rentals? An all-in-one CRM solution that allows you to manage every step of a sale, rental contracts & payments, as well as bookings for short term rentals and the associated management of cleanings and maintenance, is needed.