Optima-CRM is made to be your central management solution that allows you to manage all aspects of your business centrally. Being a practical solution, it allows you to better organise virtually all aspects of your day-to-day activities, both in the planning as the execution thereof.

Optima-CRM includes amongst many others these functions that will make your daily business functions faster and more efficient:

- CRM functions developed specifically for real estate: lead management, customers, owners, companies... Are all integrated with the properties database of the agency. Crossing data in real-time is standard so you instantly and at all times know which properties are relevant to a client, and which clients are relevant to any given property.

- Management of internal and external teams: management of centralised calendars that are syncing with external ones like Google & Outlook Calendar, lead assignment, contact management, access by third parties, etc.

- The essential processes of an agency for the sale and rental of properties: management of purchase offers & counteroffers and the sale itself (all steps through notary & post-sales), bi-directionally export to portals (virtually any), importation of properties from any property system, verification of customers with your account at Dow Jones Factiva database, send emails from the CRM (with properties, etc.), etc.

- An innovative MLS: connect and share between agencies with a multi-level logic where you discriminate who gets to see what much better than any other MLS, in one direction or in both. Set a private MLS networks is easy!

- SEO: all elements of SEO are available for properties and projects, own and those shared by other agencies, in all chosen languages. In addition when you manage all contents of your website(s) via the built-in CRM, you manage all SEO elements for EVERY single page in any language too.

- CMS (Content Management System): it is possible to manage your website(s) connected to the CRM, straight from the CRM control panel. An unlimited number of web pages can be connected to your CRM account.

- Projects and properties: apart from individual properties, you can manage entire projects (banking, new construction, ...) and their specific characteristics, price lists, phasing with specific commission levels for each phase etc.

- Uploading files: you don't need to reduce the sizes of images you upload, nor upload images watermarks as CRM handles all of this. It renders the images automatically in the right sizes that you need depending on where they are published.

-  Vacation rentals: apart from long term rentals you can manage the details of short term or holiday rentals. An integrated booking module allows to manage reservations, as well as maintenance and cleanings. Online reservations/bookings are madepossible, and there is even the possibility for third party access to the CRM (e.g. for cleaners).

-  Native mobile application (iOS and Android): an App made for agents on-the-go provides easy access to consult information, update activities & viewings with clients, upload properties directly from the smartphone saving lots of time and avoid mistakes, etc.

- Landing Pages: you can create Landing page for marketing campaigns all integrated into the solution with several templates that can be fully managed for content.

- Technologies: the latest JavaScript (AngularJS), Yii, NodeJS, and MongoDB technologies are used for speed & user-friendliness,  and we have integrated authorisation roles to protect the essential data of your agency.